Preston Minster, is a church in Lancashire, who wanted a creative campaign to communicate the hope of the Christian Christmas story and the light that brings to people.

We created a digital illustration featuring specific landmarks in Preston (including Preston Minster, the church building in the drawing), as well as other recognisable local buildings; to then have light cascading down on the city, to emphasise the theme of ‘There Is A Light’ and that light is for everyone and available to all.

To help Preston Minster get the most out of the design, we created a package of resources. This included digital designs (for screen and social media use), printed materials (A5 flyers, designed front and back of the design), an animation drawing of the artwork, including their branding to tie in with their brand identity (using their typefaces and logos), and helped with incorporating the campaign on their website.