PRESTON MINSTER
Church Vision Identity
Branding | Identity | Custom Typeface | Artwork
Preston Minster was setting their vision focus for 2023/2024. We worked with them to create the vision identity. Helping communicate visually their vision, helping people capture and engage with the direction of the church in another/deeper form than simply hearing about the vision.
We were simply given the words ‘Higher, Deeper, Wider’ and a sentence explaining each of them. As well as them focus on transitioning from being a church plant into a mature church. We then had free reign to create this as creatively as we felt needed.
Work Created:
Higher, Deeper, Wider Artwork/Illustration
Animation of Artwork
Assets for Screens
Assets for Social Media
Printed A6 Flyer (designed front and back)
Created a Custom Typeface
Artwork
We started off by creating the artwork. Taking the focus of transitioning from a church plant to a maturing church - we thought of expressing this through the illustration of strong Oak Tree. Which also naturally captured the words ‘Higher, Deeper, Wider’. Creating this through creating a hand made Lino print and edited the artwork digitally.
Social Media Carousel Graphics
Animation
To further the visual expression of the churches vision and the imagery created - we turned the illustration of the tree into an animation. The aim of this to show the journey of the season the church is in and the trajectory the vision will lead to of growth - going from a church plant to a maturing church.
